Dr. Solomon's

Dr. Solomon's believes in applying scientific standards to the development of medical cannabis products. The team combines scientists, caregivers and other professionals with both traditional medicine and cannabis experience. 

Learning more about this brand, Dr Solomon's makes delivering advanced relief a priority. Specifically, fine-tuning potency for targeted relief with transdermal absorption is what I focused on for this rebrand assignment. 

This project is a rebrand proposal highlighting the apothecary and high-end look to match the price of the cannabinoid-infused product.

ぐちゃぐちゃ is a Chicago-based studio of two artists, me and my partner, Maksim. The name is an onomatopoeia of something being sloppy, messy, or messed with. The printed experiments reclaim the diasporas of being 1st generation Americans of immigrant families.

guchagucha.co

Dr. Solomon's believes in applying scientific standards to the development of medical cannabis products. The team combines scientists, caregivers and other professionals with both traditional medicine and cannabis experience. 

Learning more about this brand, Dr Solomon's makes delivering advanced relief a priority. Specifically, fine-tuning potency for targeted relief with transdermal absorption is what I focused on for this rebrand assignment. 

This project is a rebrand proposal highlighting the apothecary and high-end look to match the price of the cannabinoid-infused product.

Dr. Solomon's believes in applying scientific standards to the development of medical cannabis products. The team combines scientists, caregivers and other professionals with both traditional medicine and cannabis experience. 

Learning more about this brand, Dr Solomon's makes delivering advanced relief a priority. Specifically, fine-tuning potency for targeted relief with transdermal absorption is what I focused on for this rebrand assignment. 

This project is a rebrand proposal highlighting the apothecary and high-end look to match the price of the cannabinoid-infused product.

Year

2020

2019

2019

2019

2020

Methods

Branding, Packaging, Website

Branding, Product, Environmental, Digital and Photography

Branding, Product, Environmental, Digital and Photography

Branding, Product, Environmental, Digital and Photography

Branding, Packaging, Website

Studio

Green Thumb

Gucha Gucha

Gucha Gucha

Gucha Gucha

Green Thumb

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A FLEXIBLE LOGO-SYSTEM

Dr. Solomon's is a brand that puts pain-relief first with a focus on nature and science. With a family legacy rooted in medicine, I chose a typeface fit for a 19th-century apothecary and then altered the letter s to bring a visual nod to transdermal absorption—going beyond the surface.

In combination with the apothecary look, a contemporary illustration of the female cannabis plant showered in blooms shows the appropriate touch of mother nature. The brand needed a flexible logo-system to allow it to fit various spaces and bring hierarchy to the doctor part of the name. 

The illustrations below are inspired by Dr. Solomon's founders; sisters Rebecca and Laura and their mother Dr. Diane Solmon.

Dr. Solomon's is a brand that puts pain-relief first with a focus on nature and science. With a family legacy rooted in medicine, I chose a typeface fit for a 19th-century apothecary and then altered the letter s to bring a visual nod to transdermal absorption—going beyond the surface.

In combination with the apothecary look, a contemporary illustration of the female cannabis plant showered in blooms shows the appropriate touch of mother nature. The brand needed a flexible logo-system to allow it to fit various spaces and bring hierarchy to the doctor part of the name. 

The illustrations below are inspired by Dr. Solomon's founders; sisters Rebecca and Laura and their mother Dr. Diane Solmon.

drs-s-sativa
A SISTERLY SATIVA

The sets of wavy leaves and a shower of drifting blooms bring energy and growth to this strain-illustration.

The sets of wavy leaves and a shower of drifting blooms bring energy and growth to this strain-illustration.

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A MOTHERLY HYBRID

Inspired by Rebecca and Laura's admiration for their strong mother, this strain-illustration showcases a motherly plant that can do it all

Inspired by Rebecca and Laura's admiration for their strong mother, this strain-illustration showcases a motherly plant that can do it all

drs-s-indica
A SISTERLY INDICA

With sets of bushy leaves and a fountain of blooms reaching for the ground, this strain-illustration brings rest and nourishment.

With sets of bushy leaves and a fountain of blooms reaching for the ground, this strain-illustration brings rest and nourishment.

A SIMPLIFIED PAIN-RELIEF EFFECTS SYSTEM

Creating accessibility for this rebrand created a new system of pain-relief; Unwind from a tough day, get immediate ReliefBounce Back from a lack of energy, or get that Rest you've been needing and deserve. We've highlighted the amount of THC in our salmon for those who simply need to know, still have a classic visual ratio count, but simplified it all with the effect names in case the user didn't want to be bothered.  

Creating accessibility for this rebrand created a new system of pain-relief; Unwind from a tough day, get immediate ReliefBounce Back from a lack of energy, or get that Rest you've been needing and deserve. We've highlighted the amount of THC in our salmon for those who simply need to know, still have a classic visual ratio count, but simplified it all with the effect names in case the user didn't want to be bothered.  

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A TOUCH OF NATURE AND A TOUCH OF SCIENCE

Instead of leaning only into science and making this as sterile as necessary medicine, we wanted this to actually stand out in the medicine cabinet with green. Utilizing that not quite neon but almost nuclear green in combination with the warm and spring salmon allows this product to be very findable and have a hint of a psychoactive feel. 

Instead of leaning only into science and making this as sterile as necessary medicine, we wanted this to actually stand out in the medicine cabinet with green. Utilizing that not quite neon but almost nuclear green in combination with the warm and spring salmon allows this product to be very findable and have a hint of a psychoactive feel. 

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LETTING THE SCIENCE + NATURE SHINE

Although the branding is changing, the mission to make the science and relief-capabilities of cannabis accessible will continue to be a priority to the Solomon family.  A thoughtful shift in messaging lets people know that Dr. Solomon's products are here to help with relief for all kinds of pain. 

On the website we highlight the storytelling of the female-strong family story, communicate the benefits to each unique product clearly, and make the science of transdermal accessible for newbies and savvy customers.

Although the branding is changing, the mission to make the science and relief-capabilities of cannabis accessible will continue to be a priority to the Solomon family.  A thoughtful shift in messaging lets people know that Dr. Solomon's products are here to help with relief for all kinds of pain. 

On the website we highlight the storytelling of the female-strong family story, communicate the benefits to each unique product clearly, and make the science of transdermal accessible for newbies and savvy customers.

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