Good Green

Good Green is a cannabis brand bringing the plant herself, responsible consumers, and change-making organizations together to create real, sustained progress against the War on Drugs.

Good Green is a cannabis brand bringing the plant herself, responsible consumers, and change-making organizations together to create real, sustained progress against the War on Drugs.

Year

2021

2021

Methods

Branding, Packaging

Branding, Packaging

Studio

Green Thumb In-House

Green Thumb In-House

Team

Creative Director - Jen Denis
Senior Designer - Kasumi Chow
Graphic Designer - Sarah Hinman
Copywriter - Michael Wojtas

Creative Director – Jen Denis
Senior Designer - Kasumi Chow
Graphic Designer - Sarah Hinman
Copywriter – Michael Wojtas

The Good

Good Green's goal is to create new wealth, recreate opportunity, and demand social equity for the Black and Brown communities that have been disproportionately affected by unjust cannabis laws. In order to reverse the harm caused by the discriminatory policies from the War on Drugs, Good Green will provide impact investments to the organizations doing the groundwork in underserved communities. Good Green is searching for 501(c)3 nonprofits that are creating impact in marginalized communities and support our three pillars: Education, Employment, and Expungement.

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The Green

Good Green offers popcorn flower across a variety of Sativa, Hybrid, and Indica strains as a necessary means to achieve our mission. Fight the good fight with Good Green!

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A NOD TO GREEN THUMB INDUSTRIES

We wanted to align ourselves as an extension of our parent company, Green Thumb. Leveraging Green Thumb’s core typefaces and colors, Good Green is the consumer product offering & philanthropic extension of the corporate entity.

With the initials GG, we created an emblem that visualizes closing loops with our oval and an overall sense of support by using one G to uplift the other G.

We wanted to align ourselves as an extension of our parent company, Green Thumb. Leveraging Green Thumb’s core typefaces and colors, Good Green is the consumer product offering & philanthropic extension of the corporate entity.

With the initials GG, we created an emblem that visualizes closing loops with our oval and an overall sense of support by using one G to uplift the other G.

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TAKING ACTION

We're faced with some uncomfortable truths in the cannabis industry. To address these facts, Good Green finds local heroes serving Black and Brown communities across the country doing amazing work to create impact.

We're faced with some uncomfortable truths in the cannabis industry. To address these facts, Good Green finds local heroes serving Black and Brown communities across the country doing amazing work to create impact.

Good Green Grantees

For our inaugural grantee selection, Good Green awarded $75,000 to three organizations creating meaningful impact in their local communities. 

Why Not Prosper in Philadelphia helps women in the prison system become economically self-sufficient and contributing members of the community. 

Philadelphia Lawyers for Social Equity provides free legal-advice and representation for low-income residents held back by criminal records. 

Innovation Works in Baltimore connects neighborhoods, entrepreneurs, and investors to create local jobs and long-term social enterprises.

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Grantees
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SOCIAL MEDIA AND THE PEOPLE

One of Good Green's main points of communication is our social channel. We utilize it to inform when application phases are open and closed to nonprofits, we announce selected grantees and amplify the good that they are already doing, and we prioritize DEI every step of the way.

One of Good Green's main points of communication is our social channel. We utilize it to inform when application phases are open and closed to nonprofits, we announce selected grantees and amplify the good that they are already doing, and we prioritize DEI every step of the way.

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© Kasumi Chow 2022 FW