Gucha Gucha

ぐちゃぐちゃ / Gucha Gucha is my side project/shop that I run with my life and creative partner, Maksim Barkhatov. We collaborated on a collection with local Chicago, jeweler and art curator, The Vintage Royalty. The earrings and artwork were a collaboration with The Vintage Royalty but the photography and art direction was a Gucha Gucha in-house project. This was a campaign that hits all the notes of 80s and 90s nostalgia.

ぐちゃぐちゃ / Gucha Gucha is my side project/shop that I run with my life and creative partner, Maksim Barkhatov. We collaborated on a collection with local, Chicago, jeweler and art curator, The Vintage Royalty. The earrings and artwork were a collaboration with The Vintage Royalty but the photography and art direction was a Gucha Guch in-house project. This was a campaign that hits all the notes of 80s and 90s nostalgia.

ぐちゃぐちゃ / Gucha Gucha is my side project/shop that I run with my life and creative partner, Maksim Barkhatov. We collaborated on a collection with local Chicago, jeweler and art curator, The Vintage Royalty. The earrings and artwork were a collaboration with The Vintage Royalty but the photography and art direction was a Gucha Gucha in-house project. This was a campaign that hits all the notes of 80s and 90s nostalgia.

ぐちゃぐちゃ / Gucha Gucha is my side project/shop that I run with my life and creative partner, Maksim Barkhatov. We collaborated on a collection with local, Chicago, jeweler and art curator, The Vintage Royalty. The earrings and artwork were a collaboration with The Vintage Royalty but the photography and art direction was a Gucha Guch in-house project. This was a campaign that hits all the notes of 80s and 90s nostalgia.

ぐちゃぐちゃ / Gucha Gucha is my side project/shop that I run with my life and creative partner, Maksim Barkhatov. We collaborated on a collection with local, Chicago, jeweler, and art curator, The Vintage Royalty. The earrings and artwork were a collaboration with The Vintage Royalty but the photography and art direction was a Gucha Guch in-house project. This was a campaign that hits all the notes of 80s and 90s nostalgia.

Year

2021

2021

Methods

Art Direction, Photography, Campaign

Art Direction, Campaign

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Inspired by the Past.  Made for the Future.

Gucha Gucha and The Vintage Royalty joined forces for their first-ever collaboration of a glamorous remix of aesthetics and nostalgia centered around a classic checker pattern. We look to our pasts to create a feeling of reminiscence that’s bold enough to exist in the future.

With 3 pairs of earrings, Past かこ, Present げんざい, Future みらい, and decade-defining wall art reinterpretations, we present Checker / Ichimatsu Moyou (市松模様).

logos-gg-tvr

Past
Kako
かこ

past-wall-art-detail
deme-1
past-wall-art
past-earrings
present-wall-art-detail

Present
Gen Zai
げんざい

present-earrings
present-puja
present-wall-art

Future
Mirai
みらい

future-wall-art-detail-1
future-deme
future-earring
future-wall-art

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© Kasumi Chow 2022 FW