Sam's Club
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
Roles
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Studio
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Crews
Producers: SNOG Productions, Ilona Sillar, Kayte Geldzahler, Quinn Buggs
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: SNOG Productions, Dentsu Creative
Photographers: Ren Fuller, Colin Price, David Tsay,
Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson,
Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Dentsu Creative, SNOG Productions
Process
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
3-MONTH PROCESS FOR EVERY BOOK
Tearsheets
Process
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