Sam's Club
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.
Roles
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Art Direction, Concepting & Sketching,
Pre Pro, Layout Design
Studio
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino
Crews
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Adam Pearson, Valerie Aikman-Smith
Prop Stylists: Stephanie Hanes, Amy Lipnis
Process
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).
Process & Tearsheets
Use sliders to reveal before and after
Use arrows to swipe through spreads
MORE PROJECTS
Good GreenPackaging
Ichimatsu MoyouArt Direction
The PlatformProject type
Gucha GuchaProject type
Dr. Solomon'sProject type
Soul SurgeryProject type
MOSHI MOSHI
Email kasumichow@gmail.com
Shop Gucha Gucha