Sam's Club

The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.

The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.

The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.

The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.

Roles

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Studio

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Crews

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Process

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

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SC-MAYISB23-Cover-v1
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SC-FEBISB24-Cover-v1
Food-May24ISB-Salmon-1-ColinPrice-AmyLipnis-1
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Food-SEPT23-Pumpkin-RenFuller-AmyLipnis-v2
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Food-FEB24-Burgers-ColinPrice-AmyLipnis
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Tailgating-September2023ISB-Ribs-2-RenFuller-StephanieHanes
Tailgating-SEPT23-PretzelBites-RenFuller-StephanieHanes-v2
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Stacked from 10 images. Method=B (R=8,S=4)
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Beauty-May2024-1-RenFuller-AmyLipnis
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Stacked from 12 images. Method=B (R=8,S=4)
Summer-May2024-FamBBQ-RenFuller-AmyLipnis
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Summer-May2024-Cornhole-RenFuller-AmyLipnis
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Kids-September2024ISB-Mario-RenFuller-StephanieHanes
Kids-September2024ISB-WizardOfOz-RenFuller-StephanieHanes
Kids-September2024ISB-Ariel-RenFuller-StephanieHanes
Kids-September2024ISB-Sally-RenFuller-StephanieHanes
Holiday-Beauty-NOV24ISB-RenFuller-AmyLipnis
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Holiday-SoftGoods-December2023ISB-JonnyValiant-AmyLipnis
Holiday-Toys-December2023ISB-RenFuller-AmyLipnis
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Holiday-SoftGoods-NOV24ISB-RenFuller-AmyLipnis
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Process & Tearsheets

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