The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.

The Instant Savings Book (ISB) at Sam's Club is a monthly Members catalog that showcases new and discount offers on club products and services. As Senior Art Director at Dentsu Creative, I work on original photography and layout design for 4-5 issues per year.

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

As Senior Art Director, I work primarily on Sam’s Club’s Instant Savings Books. The process involves planning each issue, starting with crafting stories around featured products to developing a pagination flat plan, thematic moodboards, concepting and sketching each original photo, pre-proing to set up photographers, food stylists, prop stylists, wardrobe, and make up.

As Senior Art Director, I work primarily on Sam’s Club’s Instant Savings Books. The process involves planning each issue, starting with crafting stories around featured products to developing a pagination flat plan, thematic moodboards, concepting and sketching each original photo, pre-proing to set up photographers, food stylists, prop stylists, wardrobe, and make up.

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Art Direction, Concepting & Sketching,
Pre Pro, Layout Design

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Dentsu Creative
Creative Director: Jessica Huang
Senior Art Directors: Einat Gilboa, Keilani Rodriguez
Art Director: Ashley Sabatino

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

Producers: Quinn Buggs, Ilona Sillar, Kayte Geldzahler, SNOG Productions
Photographers: Ren Fuller, Colin Price, David Tsay, Jonny Valiant, Tara Donne
Food Stylists: Marian Cooper Cairns, Valerie Aikman-Smith
Prop Stylists: Amy Lipnis, Stephanie Hanes

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).

The process involves planning each issue, from crafting stories with the Content Strategist around featured products to developing a pagination flat plan. The art directors then curate mood boards to visualize each issue’s themes and begin concepting original photography using digital sketches. After client approval, we start the pre-pro process for photoshoot to set up the crews (photographers, food stylists, prop stylists, wardrobe/make up, etc.).